Whitepaper: Crafting a Successful Mobile App Launch Strategy
Specifically, I wanted to write a whitepaper that is timely to help entrepreneurs and clients learn more about marketing strategy in this niche industry. The paper is written for a marketing company to use in lead-generation and as part of their content marketing strategy: to attract customers interested in building apps and marketing them. The paper also identifies the competition, the challenges in this industry, and solutions to those problems.
Toolset: Microsoft Office, InDesign December 2011 Recruitment Letter for Westminster Communications Department
A recruitment letter, this piece was written for Westminster College’s Master’s of Professional Communications program to present reasons why local employers would benefit by having their employees register in Westminster’s graduate programs. The letter would be sent out from the communications department head.
Toolset: Microsoft Office October 2011
Case Study for LIME MarketingCreated about LIME Marketing's client Real Salt Lake, this case study highlights the project as commissioned by the client, the client's brand, and the intended audience for the proposed marketing strategy.
Toolset: Microsoft Office
April, 2011
Press Release for LIME MarketingPress release announcing LIME Marketing's launch of Project Intern, a competition where candidates compete for an internship with LIME by participating in various marketing-related challenges.
Toolset: Microsoft Office
April, 2011 | 
