 Holiday Thrill Seekers Wanted: Madness Afoote at South Towne Mall
Written as a short feature article for a newsprint magazine, the piece is promoting an event at South Towne Mall, and is a persuasive and informative article enticing an audience to attend the even Mall Madness on Black Friday.
Toolset: Microsoft Office
Media One Utah, IN Magazine Oct 2012
 11 More Questions to Ask on a Site Survey at an International Convention Center
Created for a contact in the exhibition and trade show business, this article supplemented her previously published articles in tone and structure. I worked to incorporate the research she provided from previous publications as well as information obtained via interview. Toolset: Microsoft Office, Twitter March 2012
 Creating a Donor-Oriented Nonprofit Organization
When crafting this article, my goal was to present solutions to a sometimes vexing and always necessary challenge—the recruitment of donors in support of a nonprofit. Having worked for nonprofit organizations, I understand the needs of a staff of underpaid and overworked employees, and I wanted to explore methods of easing the work with potential donors.
Toolset: InDesign, Microsoft Office, Photoshop
April 2010 | SkillsDeadline Conscious
- Writing the article in a specified length by a set deadline
Contacting Provided Source - Gathering information from source
- Incorporating information in a creative way
Persuasive Writing - Enticing shoppers to attend the event
- Including all information requested by feature purchaser
- Writing for a specific, local audience
SkillsAnalyzation - Understanding previous article format
- Determining audience
Filling Requested Requirements - Writing for a specific length, no more, no less
- Formatting article as requested
- Researching industry basics
- Meeting Deadlines
Skills
Industry Research
- In-depth research in nonprofit industry
- Analysis of successful outreach campaigns
Persuasive Writing
- Determining target audience
- Appealing to target audience
Formating & Layout
- Choosing complimentary images
- Creating navigable sub-sections
- Creating call-out boxes highlighting important information
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