Since I am passionate about opera and have been heavily involved in the industry for several years, I wanted to design a website introducing opera to a younger demographic: ages 15–35

Layout & Formatting

• Creating an information hierarchy
• Balancing content through contrast and spacing

Graphics Selection

• Cropping and adjusting graphics
• Sizing graphics for the web

Copywriting

• Writing text to appeal to a specific demographic
• Distilling text to digestible chunks